YEAR 2 FIRST PROJECT - AF201 Animation

The breif

You have been commissioned to produce a short (20 – 30 seconds) animation which promotes a message of engagement in activities which will limit CO2 emissions as part of a public information campaign. 

The themes you need to consider are as follows:

·       The General Message:  This needs to express the seriousness of the message that time is running out, but be optimistic that we still have an opportunity to shape our future.   The message about the consequences of no action on global warming can be scary but your film should be designed to motivate to action. 

·       Food: The food chain contributes significantly to climate change and food is essential for life.  Actions you can take to make the food supply more sustainable include growing your own veg, buying local and eating seasonally. 

·       Transport:  Flying gives you a huge carbon footprint, so your film can encourage holidaying closer to home.  There’s really no excuse for driving a car round towns like Eastbourne or Brighton where catching the bus is cheap and easy, cycling is good for your fitness and walking slows life down to a liveable pace and creates a sense of community. 

·       Consumption/Lifestyle:  We live in a throw away culture in which we buy new stuff and bin our old stuff without a thought.  Your aim is to get viewers of your film to question this acquisitiveness, to ask questions like ‘do I really need to upgrade that phone’?  You also want to promote a message of ‘reduce and recycle’, to promote mending, sharing, swapping and buying second hand.  Look at services like Freecycle and Furniture Now for inspiration.  

The tone of your animation should be positive and encouraging, and avoid a hectoring, lecturing or accusing tone.  Your animation must have a sound-track, which can feature any combination of a voice-over script, music and sound effects. 

presentation to peers that demonstrate an understanding of general animation principles and an ability to apply them to practical outcomes.

To pass students must:

• Sketchbook has been updated at least weekly and contains idea and design development work
• Pitch your proposal using a prepared presentation, including art direction and motion design