Latest TV Brief / research on latest.

The Brief:

It's the programme that brings the property market to your living room.
This is a 3 hour programme block that will include 70 minutes of Property Videos of houses for sale, 80 minutes of editorial, 30 minutes of Ads and Sponsorship.
The show will include area features (Ditchling, Henfield, Hanover etc) , property experts, Exceptional Properties (homes £1m plus), expert advice (buying, selling), home improvement, property services etc.

We Need
30 Second Opening Titles
20 Second Closing Titles
3 or 4 Branded Latest Homes 2 second stings
A variety of 3 Second Stings for sections.
1. area features
2. Exceptional Properties
3. detached homes
4. 5,4,3 bed homes
5. Luxury Flats
6. 3,2,1 bed flats
7. Garden flats
8. Lettings
9. Commercial Property
10. Home Improvement
11. Home Entertainment Systems
12. Land for Sale
13. Ask The Expert

Latest Homes / Latest 7 ma
gazine was established in 2001 to promote property in Brighton, Hove and Sussex, as well as capturing the zeitgeist of the city, covering news, reviews, celebrities, listings, TV, sport, jobs, cars, art and everything unique about the city of Brighton & Hove.

With over 100,000 weekly readers, and over 1,000 distribution outlets, the magazine is one of the biggest city weekly magazines in Europe.

Latest TV has won the local TV licence for Brighton & Hove and will be broadcasting on air very soon.

http://thelatest.co.uk/about/

What to expect on tv: 
news and sport, top class entertainment, documentaries, education, comedy, music.
" covering all the major events in Brighton and Hove’s calendar and making people across the UK and abroad know how amazing this city is"

Latest TV will be on both freeview, channel 8 and online.

http://thelatest.co.uk/brighton/2012/09/13/latest-tv-wins-local-tv-licence/

Estimated Target Audience: 19-29

in this location location location clip there are some fast pase clips with added sound effects of streets and houses, this makes it more exciting for the viewer because after about 2.5 seconds if you're filming the front of a normal house it will get a bit boring.

Also by making it fast movement it will enable me to fit more in within the time space given.