The Brief (general description of the course work requirements)
The Digital Media Design Graduation Show 2014 is going to be at the Brighton Media Centre on Thursday 12th and Friday 13th June, with a ‘private view’ event on the evening of Thursday 12th.
For this assignment you are going to:
Publicise and brand your Graduation Show.
Manage your Graduation Show
Design and create a responsive website, printed booklet, show reel, or other medium (to be agreed with the module tutors), which showcases your Digital Media Design work.
Prepare an up to date CV alongside business cards/postcards that you can distribute at the Graduation Show to potential employers and contacts.
1 Publicise your Show
You will have to produce a marketing plan which needs to include the following:
A visual identity for the show that is promoted by a poster design, a complimentary flyer, an invitation, email design, eflyer or moving image teaser.
Guest list, contact details, invitations to be distributed and reminders nearer to the time.
An online presence for the show in the form of a website and/or social media activity.
To decide on this year’s branding theme you will each develop at least one poster design idea to pitch to the group. The chosen design will be decided through a group discussion guided by your tutors. Remember, the show is for both the FdA students and the BA students and, therefore, they will also put design ideas forward.
As well as the visual identity for the show, you need to work on the guest list. It is important for you that you invite as many industry professionals and supporters as possible to the event. By ensuring that invitations are sent out in advance, with a follow up reminder nearer the time, will ensure that the Show is a well-attended event and, therefore, a successful and opportune evening for you all.
2 Manage your Show
You will manage the event by preparing and selecting both print and digital material for exhibition. This is your graduation show for the whole FdA so that means you are picking the best work from both years of your course, not just from the second year.
3 Create your Showcase Portfolio
You will produce a website or printed booklet, show reel or other medium (to be agreed with module tutors) which showcases your own digital media design work. Make sure you show a selected range of your work that works on a range of screen sizes. The URL for your website, if you create one, will be published on any promo cards (such as postcards or business cards) which you can distribute at the Graduation Show, and these sites will also be available to browse on computers at the show from your own URL.
You need to secure your own Domain name and hosting.
The Show’s Content
You will act as an editorial team to shortlist the work to be included in the show. You will need to discuss and decide with fellow students on which work to include in the show, if not all of the work. You must consider the amount of work that is possible to display and the balance between the different types of work presented.
You will all need to put forward at least two images prepared for printing at A3, A2 or A1 and two .movs for consideration at short-listing stage. You can put forward more than two, but you must be selective. As well as graphic design, you can also create displays of stills from interactive, moving image and motion graphics work to propose for printing or in the form of QuickTime .movs for the show. You as a student body contribute to editorial discussions deciding what goes into the show with the guidance from your module tutors.
Once the work is selected, it needs to be prepared for the show. This includes the following:-
Selected print materials need to be professionally printed at the agreed size and quality, in advance of the show.
A show-reel of AV (Audio Visual) work needs to be edited for the show, including a ‘highlights’ piece and show branded idents.
The Event
You need to create a rota for helping over the two days in June, covering set-up, supervising the show and packing up the show.
Deadlines and Key Dates
Show branding crit on 28th April
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